87% of consumers say they are more likely to work with a business if they are aligned with their values.

Working with aligned clients makes business easier, and there's not better way of showcasing your values than through a mission and vision statement. 

When your mission and vision are clear, everything else is easier.

Fact.

You stop second-guessing yourself.

You know what you’re working towards and how to talk about it with confidence.

Inside The Academy, we take the time to get this right. You’ll craft a vision that reflects where you’re headed, and a mission that captures the heart of how you help. No fluff. No jargon. Just words that feel like yours.

This isn’t about ticking boxes. It’s about building a business that actually feels aligned with who you are. Your mission and vision become your compass — guiding your decisions, shaping your offers, and grounding you on the days when things feel a bit messy.

By the end of the process, you’ll have language that feels strong and true. The kind of clarity you can stand behind, grow into, and build on — long after the programme ends.

Feast and famine months, anyone?

Feast and famine months can leave even the most capable business owner feeling uncertain, stretched, and reactive. Inside The Academy, we focus on creating one core service that is clear, profitable, and strategically designed to deliver recurring income.

You’ll refine what you offer, how you price it, and how it fits into a cyclical business model that supports both growth and rest. Lucienne teaches a framework that allows you to forecast income with confidence, plan your year with clarity, and step out of the burnout loop for good.

By the end of the process, you’ll have a signature service that feels aligned with your mission, brings in the income you need, and is built to launch more than once. This clarity allows you to show up consistently, communicate with ease, and grow a business that is sustainable — financially, energetically, and strategically.

Because reliable revenue changes everything.

Running a business without a financial plan can feel like flying blind, especially when you’re pouring time and energy in, but not seeing the return.

Inside The Academy, we strip away the guesswork and build a simple, personalised financial model that shows you exactly what your business needs to earn each month.

You’ll review real figures, explore your expenses, and map out how many clients or sales your core service requires to meet your financial needs. And yes this includes paying yourself a proper wage. No shame. No spreadsheets for the sake of it. Just clarity.

This work helps you price with confidence, plan with accuracy, and take the emotion out of your numbers. You’ll know what to sell, when to sell it, and how your time and money are connected.

Profit is not a dirty word. Paying yourself is not optional. This is where the business starts to work for you.

Knowing how to launch is one thing. Actually launching is where the learning lives.

In The Academy, you won’t just be handed a plan and left to it; instead you’ll implement it, test it, and reflect on what worked with full support.

You’ll craft a simple, sustainable launch strategy tailored to your signature service. Then, you’ll use it. Twice. That means two real-time launches during the programme, with coaching and accountability throughout.

You’ll learn how to warm up your audience, make confident offers, and stay visible without burning out. You’ll know what to track, what to tweak, and what to repeat.

This is where theory turns into traction. No more winging it. No more disappearing between launches. Just a strategy you’ve tested, trusted, and can use again and again — with better results each time.

You know how it feels when your branding is a mismatch. Outdated colours, inconsistent messaging, or a visual identity that doesn’t quite feel like you. Inside The Academy, we bring it all together.

You’ll review your current brand, refine the tone, and rebuild your presence so that it’s consistent, clear, and reflective of the business you’re becoming. This is about alignment — your values, your message, and your design, all working together to build trust and recognition.

It’s not about being flashy or perfectly polished. It’s about making your digital presence feel like a true extension of your business. So when someone lands on your page or your grid, they know what you do, who you are, and why it matters.

Cohesive branding builds credibility. It makes content creation easier and helps you show up with confidence. And it gives your business the visual clarity it deserves.

Inside The Academy, we help you create digital assets that move your business forward.

You’ll build a bank of functional, easy-to-use templates in Canva to support both your social media and your email marketing efforts - with an insight to marketing psychology that converts.

We’ll teach you how to use these assets strategically, from lead magnets to newsletter graphics to content that drives list growth.

You’ll stop overthinking what to post or send and start creating with purpose.

You need the right tools, a clear message, and a plan to use them well.

By the end of the programme, you’ll have a library of assets ready to go — saving you time, supporting your visibility, and helping you grow your list with content that actually converts.

This is where marketing starts to feel structured, sustainable and entirely doable.

Creating content for content’s sake is exhausting. In The Academy, you’ll build a content plan that works — for your energy, your audience, and your business goals.

We’ll help you map out content that connects, educates, and builds trust. You’ll learn what to say between launches, how to structure posts that support your sales strategy, and how to keep showing up without burning out.

Together, we’ll create a repeatable rhythm that reflects who you are, the value you bring, and the relationships you’re building. This isn’t about going viral or chasing vanity metrics. It’s about being visible in a way that builds your brand, grows your list, and leads to real sales.

By the end of the programme, you’ll have a bank of ideas, a structure to follow, and content pillars that keep you clear and consistent — even on busy weeks.

Sales doesn’t have to feel awkward.

You’ll learn how to lead a conversation that guides potential clients with confidence, not pressure. We’ll help you identify where your current approach is losing people, and how to build trust without over explaining, discounting, or feeling like you’re "pitching."

You’ll walk away with a go-to script you can adapt and personalise, along with prompts that help you hold your ground on pricing and communicate the value of your offer with ease.

Selling becomes simpler when you’re grounded in your service and your message is clear. This is about clarity, not performance and once you find your rhythm, you’ll realise sales can feel as natural as the work itself.